█ Reading time of this article: 3 minutes █ The last update time: 2021-05-20 █ Author: Negative Information Processing Team
What is online reputation management (ORM)?
Online Reputation Management (ORM) can be divided into two major items: "Brand value" and "Public relations crisis management." Through search results we can realize our online reputation. Evaluations, social media, blogs, and online news highlight the importance of online reputation. Controlling own information on the internet and protecting the image of company from negative information and negative news are all that every company needs to understand.
Company must value your "brand value"
"Brand" is not only a consumer's measure of the quality of the product or service, but also the brand image of the entire company. In the current era of Internet technology, before customers make purchases, they must use search engine to find the evaluation of this "brand". If the brand has negative evaluations in some social media, or even negative news that is unfavorable to the company, it definitely affects consumer behavior. And for the company, if you want to conduct business cooperation, recruitment and other activities, the "brand" is important to your company, which is the so-called "Online reputation". Only a brand with a good image and reputation on the internet brings good business.
Three major crises of public relation
1. Bad experience for customer
Bad service and product quality are the most common negative reviews. Customer service with poor attitude is a typical example. You may not care with a negative review, but after a long period of accumulation, the number of negative reviews is absolutely relevant. If a customer is hesitant to consume and sees negative reviews from other customers, it greatly reduces the customer’s willingness to consume.
2. Malicious slander and rumors
Rumors may come from consumer misunderstandings, or malicious slanders from competitors. They spread negative information to you by the internet. It will damage your reputation.
3. Internal management
There may be employees that are dissatisfied with the company, perhaps dissatisfied with the system, or dislike the company’s style, etc. So they reveal the scandal of company, such as tax evasion, unequal labor-management relations. Or they even initiate a fight to the company. These matters cause terrible image of the company.
The "Public Relations Crisis" in the digital era
In this Internet information age, the transmission of negative news quickly creates a public relations crisis, but it takes a long time to solve crisis. In order to maintain your online reputation, how to deal with the public relations crisis is important.
Three major features of public relations crisis:
1. Fast spreading speed
2. Great influence
3. The discussion time of information is not short
Online reputation is “priceless”!
No matter individuals or companies are facing the internet, everyone can browse public information on the internet, such as comments, social media, and online news. Therefore, damaged reputation affects customers’ consumption decisions and undermines profitable business cooperation, which affects your brand value and image. A good reputation can bring a lot of business opportunities, while a negative reputation can cause huge loss which is absolutely beyond measure.
Suppress negative information-the key method deals with public relations crisis
I believe that everyone already understands the importance of online reputation, and is also managing the brand and maintaining the online reputation. But you inevitably encounter negative reviews or negative news attacks, which may come from consumers’ displeasure, malicious attacks from competitors, or exaggerated reports in the news. Perhaps you may think that just a piece of news is not a big deal, but a piece of negative news may still affect a person or a company. Thus, knowing how to deal with crisis public relations is important.
Let us manage your online reputation!
To remove negative news and negative articles is "absolutely possible." You may have encountered other related teams and they have told you that this is difficult to achieve, perhaps because they do not have this technology. We can protect your online reputation so that you will no longer be affected by "negative information". Learn more about our deletion service or contact us now!